语言

STRATEGY & PLANNING

The fundamental goal of increasing sales

achieving a sustainable competitive advantage

MEDIA & PLATFORM

Content released on platforms

interlinking to the overarching narrative of the story

PUBLIC RELATIONS

The practice of managing the spread of information

between an individual and an organization

Beyond Media, a bridge that connects and helps

Beyond Media is a Chinese media agency that operates and services multiple media platforms in China mainland and New Zealand with the industry's leading digital media business. We offer consumers and adventisers premium quality information, content and distribution on selected medias.

Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital Media

Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital imagery, digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.

Marketing Direct

A channel-agnostic form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as direct response.

Marketing Strategic Planning

The process generally begins with a scan of the business environment, both internal and external, which includes understanding strategic constraints. It is generally necessary to try to grasp many aspects of the external environment, including technological, economic, cultural, political and legal aspects. Goals are chosen. Then, a marketing strategy or marketing plan is an explanation of what specific actions will be taken over time to achieve the objectives. Plans can be extended to cover many years, with sub-plans for each year, although as the speed of change in the merchandising environment quickens, time horizons are becoming shorter.

Public Relations

This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations.

Creative Projects

This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations.

Beyond Media is a Chinese media agency that operates and services multiple media platforms in China mainland and New Zealand with the industry's leading digital media business. We offer consumers and adventisers premium quality information, content and distribution on selected medias.

We receive briefs from our clients and help them launch marketing campaigns, drive sales, make brand extension. We also research how the target group consumers and uses media, both traditional and social media.

BEYOND MEDIA

CONTACT US

1A/6 Viaduct Harbour Ave
Auckland 1010, New Zealand
PH: +64-9-309-9925
FX: +64-9-309-9926
EM: info@bym.co.nz
WB: www.bym.co.nz
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