Reach Chinese New Zealand through the media it already trusts
We operate the New Zealand channel of People's Daily Haiwainet, publish NR Magazine, and run a network of 4K interactive screens across Auckland. Beyond Media is both the publisher and the agency, so your campaign runs on media we own and on media we have been buying at long-standing agency rates for more than a decade.
Official channel operator
Beyond Media operates the New Zealand channel of People's Daily Haiwainet at nz.haiwainet.cn, publishing New Zealand news and business coverage for a Chinese-reading audience.
Established 2007
Nearly two decades inside New Zealand's Chinese media landscape, through every shift from print and radio to WeChat and Xiaohongshu.
Auckland Viaduct Harbour
1A/6 Viaduct Harbour Ave, Auckland CBD. A local team you can meet in person, not an offshore desk on a different time zone.
A market large enough to plan for, specific enough to get wrong
Population figure: Stats NZ 2023 Census, Chinese ethnic group, usual residents. The WeChat and Xiaohongshu figures are widely used industry estimates rather than audited platform data, and we present them as planning guidance, not as measurement. Campaign reporting is always based on delivered numbers.
We own the media. We also buy it.
Most agencies can only sell you what they are able to buy. Most publishers can only sell you their own inventory. We do both, and that changes the advice you get. When your budget would work harder somewhere other than our screens or our magazine, we can say so and still run the campaign for you.
Chinese New Zealand is also not one audience. More than 20 percent of the country's Chinese population lives on Auckland's North Shore and around 15 percent in Howick, and what they read, watch and share differs by suburb, by generation and by language. Planning starts there, not with a rate card.
Owned inventory
Assets we control end to end, from booking to reporting.
- Digital screen network4K interactive touchscreens in high-dwell Auckland locations. We hold the schedule, so a campaign can go live in days.
- NR MagazineOur own collector-grade business title. Heavy stock, long-form bilingual features, kept on desks rather than recycled.
- Haiwainet New Zealand channelThe New Zealand channel of People's Daily Haiwainet, operated by our editorial team since 2007.
Agency relationships
Channels we plan, negotiate and buy on your behalf.
- WeChatOfficial account placements, article integrations and Moments advertising across the community accounts New Zealand Chinese audiences actually follow.
- Xiaohongshu (RED)Creator briefs, seeding and paid amplification on the platform where Chinese New Zealanders research a purchase before they make it.
- Local Chinese-language mediaNewspapers, radio, portals and community channels we have bought from for more than ten years, at the rates those relationships hold.
Nine ways we put a brand in front of Chinese New Zealand
Most clients start with one and add others once the first campaign has numbers behind it. Every service is delivered bilingually as standard.
Digital Screen Advertising数字屏广告
Full-motion creative on our own 4K interactive screens, with day-part scheduling and interactive content the audience touches rather than scrolls past.
Media Buying and Agency媒体代理
Planning and buying across Chinese-language press, radio, portals and digital, using agency rates we have held for more than a decade.
Public Relations公关
Bilingual media relations, press material, launch support and issues management, with editors who know us and take the call.
Social Media Marketing社媒推广
Account strategy and always-on content across both the Chinese and the Western platforms your audience moves between.
WeChat Marketing微信营销
Official account content, article placements, Moments advertising and community group strategy, written in Chinese from the brief up.
Xiaohongshu Marketing小红书营销
Notes, creator collaborations and paid distribution on RED, tuned to a New Zealand audience rather than recycled from a mainland playbook.
NR Magazine新睿杂志
Advertising, advertorial and bespoke features in our own business title, produced and distributed by our team.
Event Management活动策划
Launches, receptions, community festivals and business functions, run end to end with bilingual hosting and follow-up coverage.
Design and Print设计印刷
Bilingual campaign design, artwork adaptation for Chinese typesetting, and print production managed through local suppliers.
Two assets nobody else can sell you
Everything else in a media plan can be bought by any agency. These two cannot.
NR Magazine 新睿
NR is a collector-grade business title, not a giveaway. Heavy stock, restrained design and long-form bilingual features, produced for Chinese business owners, professional services and premium venues across Auckland.
An advertisement in NR is not an impression that scrolls away. It sits on a desk, in a waiting room or on a coffee table for the life of the issue, in front of readers who chose to keep it.
- Long-form bilingual editorial
- Premium venue distribution
- Advertorial and bespoke features
- Distribution list and rate card on request
Digital screen network
A network of 4K interactive touchscreens in high-dwell Auckland locations, owned and scheduled by us. Full-motion creative, day-part targeting, and interactive content the audience touches rather than walks past.
Because the inventory is ours, we can brief, build and go live in days, adjust creative mid-flight, and give you straight reporting on which sites are working and which are not.
- 4K full-motion creative
- Interactive touch content
- Day-part scheduling
- Site list and rate card on request
Two languages. Two native standards.
Most agencies write in English and then translate. We write twice. The English is written by native English speakers for a New Zealand market. The Chinese is written by native Chinese speakers for Chinese decision makers. Same strategy, same offer, and rarely the same sentences, because the two audiences are not persuaded by the same things.
Written for a New Zealand market
Plain, specific positioning that reads the way New Zealand business actually writes: understated, evidence-first, and free of the superlatives that make a claim harder to believe.
为中文决策人重写
中文版本不是英文的翻译。我们按中文商务语境重排信息顺序，把资质、渠道和可落地的执行方式放在前面，因为中文决策人先确认你是谁，再判断你说的话。
Start a conversation
Tell us who you are trying to reach and we will tell you honestly whether we are the right media for it. If we are not, we will usually still know who is.
WeChat is where most of this conversation happens. Our official account QR code will be published here shortly.